Your Audience Knows Where Growth Will Come From

At Audience Strategies, we believe your audience holds the key to unlocking your brand's future.

By deeply understanding their needs, motivations, and behaviours, we transform data into actionable insights—empowering you to tap into the opportunities they reveal.

Growth doesn’t happen by chance; it comes from aligning your strategies with your audience’s needs.

Our Mission

Sustainable growth stems from a deep understanding of your audience. At Audience Strategies, we're passionate about uncovering the insights that drive meaningful connections between brands and their customers. For over two decades, we've been helping forward-thinking brands navigate the ever-changing landscape of consumer behaviour, turning data-driven insights into real-world impact.

Our approach is rooted in three core principles:

We harness our unwavering passion for understanding audiences, combining advanced market research and data analytics with proven experience to identify actionable insights.
We're committed to fostering sustainable growth, developing strategies that not only address current challenges but lay the foundation for long-term success.
We embrace the transformative power of technology, leveraging cutting-edge tools and AI to revolutionise how organisations engage with their audiences and drive business performance.

By blending data-driven intelligence with creative intuition and years of industry experience, we help our clients achieve results that far exceed conventional benchmarks. Our innovative frameworks and methodologies are designed to shift audience strategies from merely effective to extraordinarily impactful, making 'unreasonably effective' the new normal for your brand's growth trajectory.

Whether you're navigating cultural shifts, optimising product strategies, or making high-stakes market decisions, we provide the insights, tools, and technological expertise needed to build enduring connections with your audience and drive sustainable growth.

Five Questions We Love Answering

Meet The Team

David Boyle: David has 20+ years of experience developing audience intelligence and strategy capabilities that changed the culture and economics of the world’s most prestigious luxury brands and some of the biggest entertainment brands in the world. David loves the music industry and developing repeatable, scalable insight capabilities.

Louisa Livingston: Louisa helps companies and brands grow and has worked across Consumer Insight, Innovation and CRM. She has built insights capabilities that help brands make better decisions. From EMI Music to Hachette and Harrods, she has built transformative teams. Louisa's passion is in the fashion and retail industries.

Richard Bowman: Richard has 15 years of experience covering FMCG, media and entertainment industries He has designed and delivered consumer segmentation for some of the world's biggest entertainment brands. Richard works closely with us alongside leading his own business, This Is Insight.

Rufy Anam Ghazi: Rufy is a Music Tech Specialist and Research Analyst with extensive experience in product strategy and music market research. Her background includes impactful roles at Keakie Music and ByteDance, where she excelled in product development and strategic partnerships.

Simon Jacobs: Simon has over 15 years of experience delivering insight and analytics solutions to some of the biggest entertainment, technology and luxury goods brands. His expertise is delivering solutions that make insightful findings accessible.

Eva Szokol-Humay: Eva is highly skilled at setting up, project managing and building analysis processes for complex, multi-country and multi-wave consumer insight initiatives across different industries ranging from the public sector, to international media companies, publishing, technology, education and retail.

AI Makes Us Better, Quicker, and Happier

We embraced the potential of language models like ChatGPT early, viewing it as a powerful tool that complements our expertise rather than replacing it. We use ChatGPT extensively to enhance our work, including project planning, audience identification, survey question creation, and brand adaptation. We'll never upload your name, brands, documents or data. But we're proud that the efficiency of language models enable us to deliver high-quality work faster and with no additional costs, providing you with quicker, clearer, and better audience insights and strategies.

We want you to be at the forefront of innovation. So we worked with leaders across a diverse range of industries to write a series of PROMPT books to help you use AI to work better, quicker and happier. And we've developed training courses that have worked for leadership teams in global consumer goods companies, professional services firms, market research firms, social media networks, and market intelligence firms, among others. With hundreds of satisfied trainees from dozens of companies, we're confident in the transformative potential of our training programs.