# Audience Strategies

> Audience Strategies transforms data into actionable insights, helping growth-driven brands understand their audience and unlock opportunities. We believe your audience holds the key to unlocking your brand's future.

## About

Audience Strategies is a strategic consultancy specialising in audience insight and strategy. Founded by David Boyle, we help organisations understand who their audiences are and what they need, transforming data into strategies that drive growth.

We work across two domains:
- **Audience insight and strategy**: research and data to identify who audiences are and what they need
- **Music and culture**: specialist expertise in entertainment, nightlife, and cultural industries

## Services

### Now+Next: Audience Strategy
Dynamic audience strategy built on rigorous primary research. We combine custom quantitative and qualitative survey research with advanced analytics to reveal who your audience is and what they need. Every engagement is tailored to your specific market and business questions. The framework identifies four strategic territories: Now (current core audience), Next (emerging segments with growth potential), Not Yet (future potential), and Never (segments unlikely to convert).

### Pulse: Audience Demand
Timely insights to know what's hot, where it's happening, and who it's resonating with. Delivers demand scores, market insights, trend analysis, and platform intelligence using entity credits for flexible reporting.

### Music and Culture Strategy
Data-driven research for the music industry. We research the music industry's most important questions and turn data into stories and actionable insights. Work includes the annual Electronic Music Report with AFEM and NTIA.

## Our Approach

We answer five key questions:
1. What should my data strategy be?
2. Who is my audience, and what should my strategy be?
3. How should I develop my brand positioning?
4. Which partners should I pick?
5. How can I tell data-driven stories?

## 2030 Vision

We believe the best brands will be those that truly understand their audiences. Our guiding principles:
- Data amplifies human judgment, doesn't replace it
- Every business question is ultimately an audience question
- Insight without action is just information
- We build lasting capabilities, not just deliver reports

## Team

The Audience Strategies team: David Boyle (Founder & Director), Louisa Livingston (Consumer Insight), Richard Bowman (Consumer Insight), Rufy Anam Ghazi (Music Research Lead), Eva Szokol-Humay (Research Operations), Simon Jacobs (Analytics Lead), Charlie Palmer (Media & Entertainment), Ray Tarantino (Startup Strategy), Tim Ryan (Brand Strategy), and Ethan Holben (Content & Growth).

## PROMPT Books

In December 2022, just 2.5 weeks after ChatGPT launched, we published the first practical guides to working with AI. All eight PROMPT books are now available free.

## Contact

- Email: hello@audiencestrategies.com
- Website: https://audiencestrategies.com

## Company Information

Audience Strategies Ltd. Company Number: 12087454. VAT number: GB328947362.
Registered office at Harwood House, 43 Harwood Road, London, SW6 4QP.
Member of the Association for Electronic Music and the Night Time Industries Association.

## Related

For AI training and transformation services, visit our partners at [Steadman](https://steadman.ai).

## Files

- [Full website content](/llms-full.txt): Complete content from all pages in markdown format