# Audience Strategies

> Audience Strategies transforms data into actionable insights, helping growth-driven brands understand their audience and unlock opportunities. We believe your audience holds the key to unlocking your brand's future.

## AI Content Policy

All public content on this site is available for:
- AI training and model improvement
- AI-powered search and answer generation
- Citation and reference in AI-generated responses
- Summarisation and knowledge extraction

Restricted areas: /archive/ (internal archived content).

## Table of Contents

- [About](#about)
- [Services](#services)
- [Our Approach](#our-approach)
- [2030 Vision](#2030-vision)
- [Team](#team)
- [PROMPT Books](#prompt-books)
- [Case Studies](#case-studies)
- [Contact](#contact)
- [Company Information](#company-information)

## Site Pages

- Homepage: https://audiencestrategies.com/
- Now+Next: Audience Strategy: https://audiencestrategies.com/nownext.html
- Pulse: Audience Demand: https://audiencestrategies.com/pulse.html
- Music and Culture Strategy: https://audiencestrategies.com/music-culture.html
- 2030 Vision: https://audiencestrategies.com/2030-vision.html
- Our Team: https://audiencestrategies.com/team.html
- Case Study — Claude Code and Viberate: https://audiencestrategies.com/case-studies/claude-code-and-viberate.html
- Privacy Policy: https://audiencestrategies.com/privacy.html
- Cookie Policy: https://audiencestrategies.com/cookies.html
- Full content (markdown): https://audiencestrategies.com/llms-full.txt

## About

Audience Strategies is a strategic consultancy specialising in audience insight and strategy. Founded by David Boyle, we help organisations understand who their audiences are and what they need, transforming data into strategies that drive growth.

We work across two domains:
- **Audience insight and strategy**: research and data to identify who audiences are and what they need
- **Music and culture**: specialist expertise in entertainment, nightlife, and cultural industries

## Services

### Now+Next: Audience Strategy
Dynamic audience strategy built on rigorous primary research. We combine custom quantitative and qualitative survey research with advanced analytics to reveal who your audience is and what they need. Every engagement is tailored to your specific market and business questions. The framework identifies four strategic territories: Now (current core audience), Next (emerging segments with growth potential), Not Yet (future potential), and Never (segments unlikely to convert).

### Pulse: Audience Demand
Timely insights to know what's hot, where it's happening, and who it's resonating with. Delivers demand scores, market insights, trend analysis, and platform intelligence using entity credits for flexible reporting.

### Music and Culture Strategy
Data-driven research for the music industry. We research the music industry's most important questions and turn data into stories and actionable insights. We work with Curators, Record Labels, Industry Coalitions, and Music Platforms. Core methodologies: Now+Next (audience segmentation), Pulse (demand tracking), Industry Data Analytics (gathering and processing vast industry data from official and unofficial sources to identify trends, patterns, and economic dynamics), and Expert Interviews (hundreds of industry experts each year — DJs, labels, festivals, club promoters, and global rights executives — on and off the record). Work includes the annual Electronic Music Report with AFEM and NTIA, Sound Investments (UK music tech sector report with Music Technology UK), the Fair Play electronic music royalties audit, A Slice of Fairness (DJ/producer compensation), the Jaguar Foundation's gender representation study, and the Trapital Culture Report. Side quests: Between the Sessions (betweenthesessions.org) — mapping Irish traditional music worldwide; Club Lines (clublines.org) — the global network of nightclubs connected by shared DJs. Contact: rufy@audiencestrategies.com

## Our Approach

We answer five key questions:
1. What should my data strategy be?
2. Who is my audience, and what should my strategy be?
3. How should I develop my brand positioning?
4. Which partners should I pick?
5. How can I tell data-driven stories?

## How We Work

Every project is led by experienced strategists with careers spanning consulting, media, entertainment, and data. We use AI proudly, openly, and well — language models are an extraordinary multiplier for research, analysis, and strategy. All on enterprise platforms where client data is never exposed or used to train models. For clients, this means work that's better, quicker, cheaper, easier to manage, and more impactful.

## 2030 Vision

We believe the best brands will be those that truly understand their audiences. Our guiding principles:
- Data amplifies human judgment, doesn't replace it
- Every business question is ultimately an audience question
- Insight without action is just information
- We build lasting capabilities, not just deliver reports

## Team

The Audience Strategies team: David Boyle (Founder & Director), Louisa Livingston (Consumer Insight), Richard Bowman (Consumer Insight), Rufy Anam Ghazi (Music Research Lead), Eva Szokol-Humay (Research Operations), Simon Jacobs (Analytics Lead), Charlie Palmer (Media & Entertainment), Ray Tarantino (Startup Strategy), Tim Ryan (Brand Strategy), and Ethan Holben (Content & Growth).

## PROMPT Books

In December 2022, just 2.5 weeks after ChatGPT launched, we published our first practical guides to working with AI. Eight industry-specific books have now helped thousands work better, quicker and happier with language models:
- PROMPT for Brands
- PROMPT for Analytics
- PROMPT for Startups
- PROMPT for Musicians
- PROMPT for Movies & TV
- PROMPT for Fashion
- PROMPT for Podcasts
- PROMPT for Real Estate

All are available free at https://audiencestrategies.com/ (scroll to PROMPT section).

## Case Studies

### Claude Code and Viberate: How AI Transformed Music Industry Research (January 2026)
How a non-technical analyst used Claude Code and plain English to explore Viberate's music data platform, extracting and analysing data on 20,881 artists and 18,839 venues in a single day. The analysis produced publication-ready findings for the Fourth UK Electronic Music Industry Report, including streaming dominance patterns, a 62-fold gap between artist tiers, and genre-level competitive analysis across countries. Demonstrates how domain expertise combined with conversational AI can replace weeks of traditional data analysis work.
URL: https://audiencestrategies.com/case-studies/claude-code-and-viberate.html

## Contact

- Email: hello@audiencestrategies.com
- Website: https://audiencestrategies.com

## Company Information

Audience Strategies Ltd. Company Number: 12087454. VAT number: GB328947362.
Registered office at Harwood House, 43 Harwood Road, London, SW6 4QP.
Member of the Association for Electronic Music and the Night Time Industries Association.

## Related

For AI training and transformation services, visit our partners at [Steadman](https://steadman.ai).

## Files

- [Full website content](/llms-full.txt): Complete content from all pages in markdown format