Why We Embrace AI and What It Means For You

Welcome to quicker, clearer, and better audience insights and strategies for your brand!

We at Audience Strategies have been excited about artificial intelligence's potential since the moment ChatGPT came into the picture. We saw it as an opportunity, and we grasped it eagerly, pushing its limits to explore how it could revolutionise our work.

Our early journey with languge models led us to share our experiences in our debut book, "PROMPT for Brands." This was just the beginning of our journey, though, as we've since published six more books exploring the intersection of AI and various industries. We are trained global leaders in industries, ranging from consumer goods and professional services to social media and market research. We’ve been at the forefront, identifying and harnessing the ways in which language models like ChatGPT can revolutionise work.

Despite our enthusiasm for AI, we have always held a clear belief: It should never replace human expertise. Instead, we view it as a powerful tool that complements our knowledge and skills. Regardless of whether the words in a final document come from us, a subcontractor (e.g. a Qual researcher) or a language model, they must pass our rigorous scrutiny for quality, accuracy, and relevance. We see AI is an enhancement tool, but the ultimate responsibility and credit for the work remain with us. The Value of Language Models in Our Work So, why do we utilise language models extensively in our work? Simply put, they are immensely beneficial for a broad spectrum of tasks. On the project planning and management side they help with brainstorming strategies to better cater to your needs, enhance project updates, improve plans and timelines, and help us better communicate our processes. On the insight side, they help us in identifying your target audience and their preferences, help us craft survey questions for data validation, devise names for audience segments, and conceptualise how your brand can adapt to meet the needs of different audiences.

Overall: Our work is faster, better, and clearer than before. The efficiency of language models like ChatGPT, Claude, and Perplexity allows us to deliver high-quality work with no additional costs. How AI Can Benefit You Now, here's where it gets really exciting. We’d prefer to conduct our usual rigorous research to ensure everything we provide is validated by solid data, but to do so in a way that’s better, quicker and clearer than before. But with langauge models, you have options. If you prefer, we can leverage them to further streamline processes and potentially reduce costs.

Why is this possible? Simply because language models can draw on an enourmous repository of human experiences and knowledge. They utilise data from sources, such as Wikipedia, news articles, social media posts, product reviews, and literary works, to provide insights about human behaviour and needs that inform our understanding of audiences and strategies you should deploy to engage them. In some circumstances, they could effectively replace a substantial portion of traditional consumer research.

That being said, it doesn't mean we’d ever disregard the importance of hard audience data, whether that be based on quantitative research, social media intelligence or transaction data analytics. Quantifying and evidencing are tasks that still require hard data and a human touch and expertise. Additionally, hard data validates what we conclude from using language models and helps us to spot insights that are missing. But with our extensive expertise and a language model's knowledge analytics, we can provide strong insights even before any research is undertaken. The Power of Expertise While the advantages of language models are substantial, one crucial point remains: the importance of expertise. A non-expert in a given topic can certainly utilise a language model and achieve an elevated level of results. However, an expert, as we are on the topic of developing audience, insights and audience strategies, can fully unlock its potential and maximise its capabilities. We're not just experts in leveraging AI, we're also seasoned professionals in understanding audiences and crafting audience strategies. To summarise, we are proud to be leaders in the use of AI and to utilise its remarkable capabilities to bring you quicker, clearer, and better audience insights and strategies. We look forward to this exciting journey together, harnessing the power of AI help us to create strategies that will help your brand to grow. Discover more about the transformative power of the PROMPT Mindset.

Our AI Policy We embrace the power of Artificial Intelligence (AI), and more specifically language models, to enhance our service delivery, drive innovation and facilitate efficiency. We believe in the incredible potential of AI and are committed to using it responsibly to deliver high-quality services to our clients. Here's how we use AI and language models like ChatGPT:

Respecting Your Privacy: We use AI to provide enriched services and drive innovation. However, we understand the importance of privacy and are committed to protecting it. We do not upload any client documents or data to any AI that trains on your data. Your privacy is of the utmost importance to us.
Fact Verification and Quality Control: All information, insights, and strategies generated by AI are scrutinised and verified by our expert team. We believe that hard data and rigorous research are the ultimate sources of truth. Every piece of information delivered to you is cross-checked for accuracy, relevancy, and quality.
Guiding AI with Expertise: While AI provides an efficient way of working, it is not a substitute for human expertise. We leverage our years of experience and subject matter expertise to guide the AI, enhancing its output and ensuring it aligns with your specific needs.
Owning AI Outputs: We believe in taking full responsibility for the results produced by AI. Any output generated by ChatGPT is reviewed and validated by our team. If it is used in our work, it passes through our strict quality control process and is owned by us as if it were produced by a human team member.

This policy encapsulates our commitment to the responsible and effective use of AI and ChatGPT. It is a commitment to you to deliver the best possible service with the highest regard for privacy, accuracy, and ethical considerations.