MUSIC & CULTURE
Data-Driven Research for the Music Industry
We research the music industry's most important questions and turn data into stories and actionable insights.
Our work combines rigorous analysis with interviews and industry expertise to help you understand what's happening and make better decisions.
Chat With Our Music Experts
"Audience Strategies team has done phenomenal work with the Electronic Music Report, setting new standards and delivering invaluable insights. Their dedication, expertise, and willingness to go the extra mile have been instrumental in shaping the industry's understanding."
Michael Kill, CEO, Night-Time Industries Association
"We have worked with Audience Strategies across several projects and have found the information gained incredibly valuable. The team have not only helped us unearth a better understanding of our audience but also helped us to know what is important to them."
Adam Wilson, Marketing Manager, The Night League
"The Audience Strategies team are hugely knowledgeable and passionate about everything they do, which always shines through in their work."
Nikki McNeill, Founder, Global Publicity
"The research undertaken by Audience Strategies gave us the intellectual foundation for a new online educational programme, which we have since successfully brought to the market. The research findings also led to several media pieces across the electronic music press."
Miles Shackleton, COO, Toolroom Records and Toolroom Academy
Who We Work With
We go beyond surface-level analysis. We Help You Discover What Matters Most.
Curators
Spot tomorrow's cultural wave today. Create experiences that build passionate communities and strengthen your position as a tastemaker.
Record Labels
Transform listening data into fan relationships. Make every marketing decision count in connecting artists with their authentic audience.
Industry Coalitions
Turn "music matters" into "£5.8 billion industry supporting 197,000 jobs." Back your advocacy with numbers that demand attention and drive policy.
Music Platforms
Your data already holds your next breakthrough. Unlock untapped opportunities and turn them into your competitive edge in a crowded marketplace.
Our Work
The UK Electronic Music Industry Report
Working with the Association for Electronic Music and Night-Time Industries Association, we produce the definitive annual study of the electronic music industry, covering economics, audience trends, and cultural impact. Published annually since 2023.
Sound Investments: The Case for UK Music Tech
Music Technology UK's inaugural report on the UK music tech sector, covering investment opportunities, funding gaps, and regulatory focus areas. Published July 2025.
Fair Play: Electronic Music Royalties Audit
An independent audit of how electronic music royalties are collected, distributed, and paid to creators in the UK. Only 36% of nightclub performances result in correct creator payment.
A Slice of Fairness
Aslice's model for rebalancing DJ/producer income inequality, examining how technology can create fairer compensation for music creators.
Dance Music's Impact on Communities and Culture
Exploring how dance music creates social cohesion, supports local economies, and shapes cultural identity across the UK.
Female Representation in Dance Music
Research with The Jaguar Foundation on gender representation across the electronic music industry.
From Mix to Mainstage
Research with Toolroom Academy on the journey from bedroom producer to professional artist, informing the development of a new online educational programme.
Annual Trapital Culture Report
Contributing research and analysis to Trapital's annual examination of the intersection between music, culture, and business.
Our Secret?
We combine industry expertise with advanced research methodologies to bridge music's creative essence with the precision of data.
Our Clients
Side Quests
We're passionate about music and we like to explore it in many ways. These projects are built for the love of it.
Between the Sessions
Mapping Irish traditional music worldwide. Five interactive visualisations exploring thousands of sessions across 50+ countries, built from community data at thesession.org.
Club Lines
The global network of nightclubs. Hundreds of venues across dozens of cities and countries, connected by the DJs they share. Built from 17 years of Resident Advisor data.
Audience Strategies for Music
Need Help With a Music Industry Question?
Chat With Our Music ExpertsRufy Anam Ghazi | Music Research Lead
rufy@audiencestrategies.com