Meet the Team
Experienced strategists, researchers, and analysts who understand audiences.
David Boyle
Founder & Director
Has 20+ years of experience developing audience intelligence and strategy capabilities that changed the culture and economics of the world's most prestigious luxury brands and some of the biggest entertainment brands in the world. David loves the music industry and developing repeatable, scalable insight capabilities.
Louisa Livingston
Consumer Insight
Helps companies and brands grow and has worked across Consumer Insight, Innovation and CRM. She has built insights capabilities that help brands make better decisions. From EMI Music to Hachette and Harrods, she has built transformative teams. Louisa's passion is in the fashion and retail industries.
Rufy Anam Ghazi
Music Research Lead
A seasoned music business professional with experience in product management, digital operations, and music research. She is a Tech Nation alumna and has held positions at companies like ByteDance (TikTok) and Amra (Kobalt Music Group). Passionate about the intersection of music, technology, and innovation.
Eva Szokol-Humay
Research Operations
Highly skilled at setting up, project managing and building analysis processes for complex, multi-country and multi-wave consumer insight initiatives across different industries ranging from the public sector to international media companies, publishing, technology, education and retail.
Charlie Palmer
Media & Entertainment
Has 20+ years of experience launching iconic media brands and pioneering digital platforms. At the BBC and Channel 4, he shaped groundbreaking properties including BBC Radio 1Xtra, Misfits, The Inbetweeners, and Black Mirror, while helping bring new technologies into the mainstream through streaming and social innovation.
Ray Tarantino
Startup Strategy
A serial entrepreneur and startup maverick with 20+ years of experience in marketing, human connection, and innovation. His diverse career spans music, photography, and software development, bringing a unique perspective to founders navigating their entrepreneurial journey.
Tim Ryan
Brand Strategy
A strategic marketing leader who transforms brands in the consumer and cultural sectors, with 30 years experience across client and agency-side roles. He partners with executive teams and private investors to align brand positioning with customer demand and create marketing strategies that drive profitable, incremental revenue growth.
Ethan Holben
Content & Growth
Has 20+ years of experience in marketing and content strategies across music and media. His expertise is developing audience-focused initiatives across digital channels. His background includes roles at Red Bull Music Academy, BBC and Aslice, specialising in data-driven growth.