Your Audience Knows Where Growth Will Come From

We interview your leadership to understand the most important decisions they need audience insight to support. Combined with perspectives from your data teams and other industries, we develop a tailored data strategy, insight team design and roadmap. Large media and entertainment companies have used this approach to put audiences closer to the heart of their strategy.

We segment audiences using surveys, transaction data, social signals and AI. We identify priority segments based on fit, existing reach, and growth potential versus competitors, then develop strategies to engage them. Our Now+Next approach has helped artists, media companies, and luxury brands focus on the right segments with products and marketing that meet their needs.

We examine your team's vision, values and audience needs to find positioning that's authentic and resonant. For retailers and consumer goods companies, we've interviewed audiences, staff and industry experts to develop new positioning that aligns with their goals.

Using billions of signals from social and digital platforms, we produce dashboards exploring demand for thousands of potential partners across dozens of countries. Our Pulse approach helps clients identify which talent, media channels, and brand partners will most effectively engage their audiences, from waxwork subjects to festival lineups to content licensing.

We gather data and industry perspectives to craft compelling narratives, producing visually stunning reports designed to change hearts and minds. Our Music & Culture work includes industry reports on dance music economics, cultural impact, and annual trend analysis.