About Audience Strategies

Audience Strategies is a strategic consultancy specialising in audience insight and strategy. David Boyle founded the firm. We help organisations understand who their audiences are and what they need, and turn that understanding into strategy that grows the business.

What we believe

Every business question is ultimately an audience question. Pricing, programming, product, partnerships and positioning are all decisions about people, and they get easier once you know what those people are trying to do.

We define audiences by what they need from a category, not by their age or their postcode. Demographics describe people. Needs explain behaviour, and only needs tell you what to build.

Insight without action is just information. Every engagement ends with a decision someone can make, not a deck someone has to interpret.

What we do

Three service lines:

Now+Next: audience strategy. Dynamic audience strategy built on primary research, combining custom quantitative and qualitative survey work with advanced analytics. The framework sorts a market into four territories: Now, the current core audience; Next, emerging segments with growth potential; Not Yet, future potential; and Never, segments unlikely ever to convert.

Pulse: audience demand. Demand tracking that shows what is hot, where it is happening and who it is resonating with. Delivers demand scores, market insights, trend analysis and platform intelligence using entity credits, so reporting flexes with the question.

Music and Culture. Specialist research for the music industry, including the annual Electronic Music Report with the Association for Electronic Music and the Night Time Industries Association. Methods span audience segmentation, demand tracking, industry data analytics and several hundred expert interviews a year with DJs, labels, festivals, promoters and rights executives.

The five questions we answer

What should my data strategy be?
Who is my audience, and what should my strategy be?
How should I develop my brand positioning?
Which partners should I pick?
How can I tell data-driven stories?

How we work

Experienced strategists lead every project, with careers spanning consulting, media, entertainment and data.

We use AI proudly, openly and well. Language models are an extraordinary multiplier for research, analysis and strategy, and we run them on enterprise platforms where client data is never exposed and never used to train models. Humans steer and the technology amplifies, which is the only order that produces work anyone can stand behind.

For clients that means work which is better, quicker, cheaper, easier to manage and more impactful.

Who we are

Audience Strategies is David Boyle, Louisa Livingston, Richard Bowman, Simon Jacobs, Eva Szokol-Humay, Rufy Anam Ghazi, Charlie Palmer, Ray Tarantino, Tim Ryan and Ethan Holben. Full biographies are on the team page.

Steadman is our sister practice. Its AI work serves enterprise transformation, where ours serves audience understanding and growth. See steadman.ai.

Get in touch

Email hello@audiencestrategies.com, or see the contact page.