Case Studies
Who should front the campaign? What is a comeback worth? Who belongs in the room? Decisions settled with audience data rather than instinct.
Who belongs in the room?
Madame Tussauds commissions figures for attractions whose visitors arrive from dozens of countries. Weighting demand by a location's real visitor mix, rather than by host country or global fame.
Read the case study →The rave generation grew up
Britain's 90s club generation is now 46 to 60, and about 1.3 million of them live in £500k+ households. Why {PAIRED} at the Serpentine fits this audience so precisely.
Read the case study →Same shortlist. Different answers.
Thirty women who fronted fashion and beauty campaigns, scored for demand in ten markets. Bruna Marquezine scores 90 in Brazil and 3 in the UK. Why a global talent ranking answers the wrong question.
Read the case study →What is a comeback worth?
A transparent before-and-after valuation of Tinie Tempah's 2.4-billion-stream catalogue around his 2026 comeback, built from Viberate data in an afternoon and auditable at every step.
Read the case study →From question to evidence
How a simple question became quantified evidence for a major industry report, using Claude Code and Viberate's music intelligence platform.
Read the case study →Have a question like these?
Audience Strategies helps brands, rights holders and cultural organisations bring evidence to decisions that usually get made on instinct. See how Pulse and Now+Next work, or get in touch.
Explore Pulse: Audience Demand