Case Studies
Who should front the campaign? What is a comeback worth? Who belongs in the room? Decisions settled with audience data rather than instinct.
What insight leaders talk about off the record
Six TMRE Insights Executive Retreats, run by Informa and LIONS, read side by side: how the conversation moved from the machines to insight's seat where decisions are made. With notes from each retreat.
Read the case study →Who belongs in the room?
Madame Tussauds commissions figures for attractions whose visitors arrive from dozens of countries. Weighting demand by a location's real visitor mix, rather than by host country or global fame.
Read the case study →The rave generation grew up
Britain's 90s club generation is now 46 to 60, and about 1.3 million of them live in £500k+ households. Why {PAIRED} at the Serpentine fits this audience so precisely.
Read the case study →Same shortlist. Different answers.
Thirty women who fronted fashion and beauty campaigns, scored for demand in ten markets. Bruna Marquezine scores 90 in Brazil and 3 in the UK. Why a global talent ranking answers the wrong question.
Read the case study →What is a comeback worth?
A transparent before-and-after valuation of Tinie Tempah's 2.4-billion-stream catalogue around his 2026 comeback, built from Viberate data in an afternoon and auditable at every step.
Read the case study →From question to evidence
How a simple question became quantified evidence for a major industry report, using Claude Code and Viberate's music intelligence platform.
Read the case study →In our partners' words
Two of the tools we work with have written up how we use them. Both stories are theirs, published on their own sites.
Audience Strategies expands the electronic music industry's policy influence with Claude
The Electronic Music Report, produced with the Night Time Industries Association, is built from around 25 interviews and hundreds of thousands of words of transcript. With Claude the team cut production from three months to four weeks and covered 30 per cent more topics, and the report is now cited in three local authority nightlife strategies and in parliamentary discussion.
Read the story on claude.com →How Otter's MCP turned 76 conversations into a searchable evidence-based study
David Boyle recorded 76 hour-long interviews with insight leaders at major global organisations under the Chatham House Rule, then searched the Otter transcripts from inside Claude to find the patterns running across them. Three months from first interview to a keynote for 1,000 people at TMRE in Las Vegas, with the transcript library doubling as the fact-checker.
Read the story on otter.ai →Have a question like these?
Audience Strategies helps brands, rights holders and cultural organisations bring evidence to decisions that usually get made on instinct. See how Pulse and Now+Next work, or get in touch.
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