Privacy Policy

Last updated: 28 March 2026

Who we are

Audience Strategies Ltd ("Audience Strategies", "we", "us", "our") is a strategic consultancy specialising in audience insight, strategy, and AI implementation. We are registered in England and Wales. Our registered office is at Harwood House, 43 Harwood Road, London, SW6 4QP. Company Number 12087454.

What data we collect

This website collects minimal data. We do not require you to create an account, and we do not use contact forms. Specifically:

Analytics data

We use Google Analytics 4 to collect anonymised usage data including:

  • Pages visited and time spent on each page
  • How you arrived at our site (referral source)
  • Approximate geographic location (country/city level, not precise)
  • Device type, browser, and operating system
  • Interactions such as button clicks and scroll depth

This data is used to understand how visitors use our site so we can improve it. We do not combine analytics data with personal information such as your email address.

Email correspondence

If you contact us via email (e.g. hello@audiencestrategies.com), we will process your name and email address to respond to your enquiry. We retain correspondence for as long as reasonably necessary to maintain our relationship with you.

Communications and newsletters

If you subscribe to communications from us, we collect and store:

  • Your email address
  • Your name (if provided)
  • Your subscription preferences

We use this information solely to send you the communications you subscribed to. Your email address is stored for as long as you remain subscribed. You can unsubscribe at any time by emailing us at hello@audiencestrategies.com, and we will delete your subscription data promptly.

Legal basis for processing

We process personal data on the following legal bases under the UK GDPR:

  • Legitimate interests — for analytics cookies, to understand how our site is used and improve it
  • Consent — for any newsletter or marketing communications (you opt in by subscribing, and can withdraw at any time)
  • Legitimate interests — for responding to enquiries and maintaining business relationships

How we protect your data

We use industry-standard security measures. Analytics data is processed by Google under their data processing terms. We do not sell, rent, or share your personal data with third parties for marketing purposes.

Data retention

  • Analytics data is retained in Google Analytics for 14 months, after which it is automatically deleted.
  • Subscription data — your email address is retained for as long as you remain subscribed. Upon unsubscribing, your data is deleted promptly.
  • Email correspondence is retained for as long as reasonably necessary to maintain our relationship with you.

Your rights

Under UK GDPR and, where applicable, the California Consumer Privacy Act (CCPA), you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, email us at hello@audiencestrategies.com.

Third-party services

This site uses the following third-party services:

Children's privacy

This website is not directed at children under 16. We do not knowingly collect data from children.

Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect the most recent revision.

Contact us

If you have questions about this privacy policy, contact us at hello@audiencestrategies.com.