Industry Reports
Reports by Audience Strategies for the industries we work in: the numbers an industry uses to make its case, published in the open and free to read.
We are part of these industries, not just observers of them. We co-founded the Entertainment Analytics Conference, we host the TMRE Insights Executive Retreat and we run AudienceCON. The reports are the other half of that work. The conferences are where an industry talks; the reports are where we write down what it knows, with the evidence, for anyone to use.
Music and nightlife
Economic, cultural and fairness questions for electronic music, nightlife and music technology, mostly commissioned by the bodies that speak for those industries.
The UK Electronic Music Report
Commissioned each year by the Night Time Industries Association (NTIA), this is the annual study of the value of electronic music to the UK: its economics, its venues and artists, its audiences and its cultural impact. Four editions so far, each published in February.
Electronic Excursions: An Insider's Guide to Club Culture Capitals
Eight club culture capitals, from Ibiza, London and Berlin to Miami, Dubai and Tulum, and seven big themes reshaping them. Made with Audiense and the International Nightlife Association.
Sound Investments
Music Technology UK's report on the UK music tech sector: investment, funding gaps and what the sector needs from government. Co-written by Rufy Anam Ghazi of Audience Strategies. The 2026 edition, Back the Sector, followed the inaugural Case for UK Music Tech.
For the Record: Victoria's Vinyl Economy
Two studies by Audience Strategies for the Victorian Music Development Office (VMDO). Part 1 mapped Victoria's vinyl ecosystem: 119 independent record stores, two pressing plants, and more record stores per head in Melbourne than in London, Berlin or Tokyo. Part 2 followed the money artists make selling vinyl direct to fans, at gigs, on Bandcamp and by mail order, which brings Victorian labels about 59% of their vinyl income.
Fair Play: Electronic Music Royalties Under the Microscope
An independent audit of how electronic music royalties are collected, distributed and paid to creators in the UK. Only 36% of nightclub performances result in correct creator payment.
A Slice of Fairness
Aslice's model for rebalancing income between DJs and the producers whose music they play, built on our survey of Aslice users.
From Mix to Mainstage
A blueprint for emerging electronic artists, from a survey of 273 artists and interviews across the industry. It became the foundation of Toolroom Academy's online programme.
Dance Music's Impact on Communities and Culture
The published research on what clubs and festivals do for health, wellbeing, friendship and local economies, drawn together in one place for the Night Time Industries Association and the Association for Electronic Music.
Progressing Gender Representation in UK Dance Music
Research with The Jaguar Foundation, supported by Sony Music, on the representation of women and non-binary people across UK dance music.
The Trapital Report
Research and analysis contributed to Trapital's annual report on where music, culture and business meet.
Audiences, insight and AI
What is changing for the people whose job is to understand audiences: our own predictions, what insight leaders say to each other off the record, a weekly read on AI from our sister practice Steadman, and the case studies that show the work itself.
How AI Will Transform Audience Understanding by 2030
Ten calls on how language models will change the way organisations understand their audiences, with a scorecard, updated in October 2026, of how each call is landing.
What insight leaders talk about off the record
Six TMRE Insights Executive Retreats, 2022 to 2026, read side by side: how the conversation moved from the machines to insight's seat where decisions are made. With notes from each retreat.
Saturday AI Thoughts
David Boyle's weekly email on language models and how they change knowledge work: an essay, practical tips and the week's news, sent to more than 1,000 senior executives. Many of the 2030 Vision scorecard's quotes come from it.
Our case studies
The work itself: who should front a campaign, what a comeback is worth, who belongs in the room, and how AI turns a question into evidence. Plus Anthropic's and Otter.ai's own stories of how we use their tools.
Where the reports meet the rooms
The reports and the conferences feed each other. What we hear in the room shapes the next report, and the reports give the room something to argue with.
Entertainment Analytics Conference
Co-founded in 2016. Senior data and analytics people from media, music and games, invitation only.
TMRE Insights Executive Retreat
Hosted by David Boyle for Informa and LIONS since 2022. Insight leaders from large brands, off the record.
AudienceCON
Our one-day conference on audience intelligence, first held in London in 2023.
Need the evidence for your industry's case?
Most of these reports began with an industry body that needed numbers it could stand behind. If you have a question like that, talk to us.
Talk to Rufy Anam Ghazi, Head of Music Research